Essentials of Strategic Management, 8th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content.
Personen: Gamble, John E. Peteraf, Margaret A. Thompson, Arthur A.
Standort: BSP Drontheimer
QP 320 G191 (8)
Gamble, John E. ¼[Verfasser]¼:
Essentials of strategic management : the quest for competitive advantage / John E. Gamble (Texas A&M University-Corpus Christi), Margaret A. Peteraf (Dartmounth College), Arthur A. Thompson, JR. (The University of Alabama). - 8e, International student edition. - New York, NY : McGraw-Hill, 2024. - xliii, 430 Seiten : Illustrationen, graphische Darstellungen
ISBN 978-1-266-22711-0 : EUR 69,95
Allgemeine Betriebswirtschaftslehre - Buch