Understand and apply the essential concepts and techniques of strategy

Fundamentals of Strategy, 5th Edition, by Whittington, Regner, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is complemented by a wide range of illustrations followed by an end-of-chapter case study to consolidate understanding of how the theories apply to real-world scenarios. This book will particularly suit students on short strategy courses and courses focused on strategy analysis.

Pearson, the world's learning company.

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Weiterführende Informationen

• Volltext

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Personen: Whittington, Richard Regnér, Patrick Angwin, Duncan Johnson, Gerry Scholes, Kevan

Standort: BSP Drontheimer

Schlagwörter: Strategisches Management Unternehmensplanung