Holland, Andrea
Writing a Press Release
LEO-SUED Medien

Learn how to write press releases: formal, official announcements regarding something new or significant about you or your business. Done correctly, press releases can promote your brand, distribute important information, and even improve your SEO. In this short writing course, PR expert Andrea Holland explains how to write an effective press release. She begins with a discussion of what press releases are and then walks you through finding your story, preparing to write, getting your headline and subhead down, crafting body copy, adding your boilerplate, and distributing the release through a newswire. Follow along using the handout Andrea has included with the course-a template she uses to kick-start the writing process for her own clients.


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Weiterführende Informationen

Personen: Holland, Andrea

Holland, Andrea:
Writing a Press Release : LinkedIn, 2018. - 00:41:03.00

Zugangsnummer: EM-1505299270
Signatur: eLearning - LEO-SUED Medien