In starting a new enterprise one must be able to both plan and realize their initial goal. This book provides the budding entrepreneur with the essentials needed to draw-up and execute a successful business plan. The implementation of the many methods presented in this title have been exercised for years both in practice and in real-world, management consulting situations. By laying out a straightforward blueprint for the reader, this title`s pragmatic emphasis and autodidactic approach allows for easy absorption of the necessary skills and tools required for the planning and development of a new business venture. Each section of the book closes with a set of key questions thusly providing a roadmap for building a successful business` from the planning stage to successful marketing to finding investors. It is with this book`s method that the reader is able to weigh the real risks associated with business formation.

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Personen: Schwetje, Gerald

Schlagwörter: Unternehmensgründung Geschäftsplan Business Plan

Interessenkreis: Fremdsprachig