Rothlauf, Jürgen
A Global View on Intercultural Management Challenges in a Globalized World
Buch

Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.

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Personen: Rothlauf, Jürgen

Schlagwörter: Leadership Führungsstil Globalisierung Hofstede Intercultural Management Walmart

QP 305 R864-01

Rothlauf, Jürgen:
A Global View on Intercultural Management : Challenges in a Globalized World. - Berlin : De Gruyter Oldenbourg, 2015. - 4.3.1 An overview on the project
ISBN 978-3-11-040062-5

Zugangsnummer: 2020/0256 - Barcode: 2-9394144-8-00016815-1
Allgemeine Betriebswirtschaftslehre - Buch