For courses in global marketing.
Familiarizes students with global marketing and the global business environment
Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.
Weiterführende Informationen
Personen: Keegan, Warren J. Green, Mark C.
QP 680 G795-01 (10)
Green, Mark C.:
Global marketing / von Mark C. Green (Simpson College) und Warren J. Keegan (Late, Pace University). - Tenth edition, global edition. - Harlow, England [u.a.] : Pearson, 2020. - 627 Seiten : Illustrationen
ISBN 978-1-292-30402-1
Allgemeine Betriebswirtschaftslehre - Buch