Ladd, Doug
Marketing Foundations: Customer Segmentation
LEO-SUED Medien

Learn how to group your customers into market segments to better understand what they really want. In this course, chief marketing officer Doug Ladd explains the basics of customer segmentation. He describes segmentation based on geography, demographics, culture, behavior, and psychographics. He also shows where to look for this information, how to analyze it, and how to develop model customer personas that can help in product development, service level planning, and more.


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Weiterführende Informationen

Personen: Ladd, Doug

Ladd, Doug:
Marketing Foundations: Customer Segmentation : LinkedIn, 2015. - 01:15:00.00

Zugangsnummer: EM-1505169925
Signatur: eLearning - LEO-SUED Medien