frog, frog
Design Thinking: Customer Experience
LEO-SUED Medien

Customer expectations are higher than ever before, and business success is becoming more and more dependent on a company''s ability to meet or exceed those expectations with nearly every interaction. Customer experience-or CX-is the summary of all the interactions a company has with a customer over time. While understanding how to consider and choreograph those interactions is undeniably complex, at its core, customer experience is about something quite simple: relationships. In this course, frog''s director of strategy, Geoffrey Schwartz, introduces you to customer experience and why it''s important in today''s hypercompetitive world. Geoffrey breaks down the different components that make up a customer experience, like archetypes, activities, interactions, and experience principles. Throughout the course, he uses real-world examples to demonstrate how those components come together to form a company''s relationship with their customers. At the end of the course, you''ll have the foundational tools needed to take a holistic view of an organization''s customer experience and identify opportunities that can deepen relationships and drive loyalty.


Ausleihstatus des eMediums wird abgefragt...
Dieses Medium ist ein elektronisches Medium (eLearning). Sie können dieses Medium im eMedien-Portal Ihrer Bibliothek ansehen, entleihen oder vormerken.
Zum Download / Zur Anzeige

Weiterführende Informationen

Personen: frog, frog Schwartz, Geoffrey

frog, frog:
Design Thinking: Customer Experience : LinkedIn, 2017. - 00:34:08.00

Zugangsnummer: EM-1505350163
LEO-SUED Medien