An Integrative Approach to Innovation Management
Patterns of Companies' Innovation, Orientation and Customer responses to Product Program Innovativeness
Personen: Zacharias, Nicolas
Standort: 00
QP210-Z16
Zacharias, Nicolas ¬[Verfasser]:
An Integrative Approach to Innovation Management : Patterns of Companies' Innovation, Orientation and Customer responses to Product Program Innovativeness / Nicolas Zacharias. - Wiesbaden : Gabler Research, 2011. - XVII, 97 Seiten : graph. Darst. ; 21 cm. - (Gabler Research : Neue Perspektiven der marktorientierten Unternehmensführung). - zugl.: Darmstadt, Techn. Univ., Diss., 2011
ISBN 978-3-8349-3338-6 kt.
QP210 - Buch